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Q-and-A: Esri’s Simon Thompson on how GIS is changing consumer banking
Geographic information system technology is not only changing the way consumers eat and shop but also revolutionizing how they conduct banking. SmartBrief recently sat down Simon Thompson, director of...
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5 reasons organizations predict when you will die
This adapted excerpt is from “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” by Eric Siegel, released this month by Wiley. Siegel is the founder of Predictive Analytics...
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Customer journey management is the future of customer experiences
Image via Brian Solis If you ask a chief marketing officer what keeps them up at night, the answers will reveal assorted glimpses of what essentially represents the future of marketing and business. In...
View ArticleIs your next bright idea lurking in Dormant Data?
Some days it seems the promise of Big Data to revolutionize marketers’ understanding of our customers is as huge as the petabytes piling up at our servers. Each day countless observations,...
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Live at #4AsData: Nate Silver’s simple suggestions for advertisers
Nate Silver, the quant savant who made waves with his accurate election predictions in 2008 and 2012 and who now works for ESPN, came to Wednesday’s 4A’s Data Summit looking to qualify not only his own...
View ArticleGamification and Big Data: Allies in the war for talent
Today, more than ever, information is power: The more we know, the smarter our decisions are. In the past few years, companies have started paying more and more attention to how Big Data molds business...
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How the food industry is making sense of big data
(Photo: Flickr user Philippe Put) Every restaurant, supermarket, convenience store, food truck, hospital cafeteria, manufacturer, distributor — every food business — generates a huge amount of data....
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How to employ data to empower, not replace, your managers
People love to joke that robots are going to someday steal our jobs. Don’t panic — nobody is being replaced just yet. You can put down your stapler. But don’t relax, either. Because it’s time to...
View Article10 predictions for marketers, the TV industry, and the state of social in 2016
The start of a new year means a new slate of predictions — we were pretty pleased with how the last 2 years of predictions turned out — see our 2014 and 2015 predictions. Now we are back at it again...
View ArticleDavos Today – January 19
The World Economic Forum Annual Meeting 2016 kicked off with an evening program Tuesday in Davos. Here are some of the highlights: UBS sees automation helping the rich getting richer: The theme of this...
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